COMMERCIALIZATION CONSULTING THAT INCREASES THE VALUE OF INVESTMENTS
We support owners and investors in the successful commercialization of retail facilities – with a particular focus on retail parks, convenience centers and malls located outside of Warsaw. Our goal is to maximize the value of the property through a thoughtful leasing strategy, tailored to the specifics of the local market and tenants’ expectations.
We combine knowledge of the dynamic changes in the retail sector with practical experience in retail projects throughout Poland – from smaller cities to regional agglomerations. We understand local shopping needs and are able to tailor our lease offer to the consumer profile and competitive advantages of a given location. As a result, our clients get facilities that are attractive, profitable and long-term resistant to market changes.
Analysis of location and investment potential
We evaluate purchasing power, competition, consumer trends and the effectiveness of existing facilities. We create data-driven recommendations – for new developments or upgrades to existing centers.
Retail facility development strategy
We advise on what format (retail park, convenience center, mall) will best meet local needs. We create tenant-mix concepts, a strategy for development, rearrangement or re-profiling of space.
Increasing the value of real estate
We recommend specific actions that increase the value of the property – such as optimizing the tenant layout, introducing new functions (gastronomy, entertainment), rebranding or reorganizing common spaces.
Expansions and Change of Function
We support investors in expanding properties and transforming their functions—for example, converting retail space into service areas. We assess the profitability of such changes and manage the process while minimizing risks.
Implementation and process management
We coordinate the implementation of the strategy: from architectural design and interior design, to tenant acquisition, to marketing activities supporting the opening or repositioning of the facility.
Negotiation and optimization of lease agreements
We conduct discussions with existing and new tenants, renegotiate rates, contract terms and lease periods. We help make rents more realistic, extend the presence of key brands and ensure revenue stability.
Transaction and investment consulting
We prepare the property for sale (data room, documentation, communication strategy) or support with the purchase – analyzing the value, potential and investment risks of a specific property.
Our experience gained in various markets allows us to effectively support owners and investors in the development of retail space. We treat each project individually, adapting our strategy to the specifics of the location, the nature of the investment and the expectations of our clients. We not only provide solutions, but also take care of their effective implementation, supporting the entire process – from the first analysis, through negotiations, to finalization of lease agreements and optimization of property value.
We act comprehensively, offering full support at every stage of the investment. We help develop the commercialization strategy, advise on the modernization of existing facilities and coordinate the entire process of new retail projects. We focus on facilities located outside of Warsaw, which allows us to better understand local conditions and adapt strategies to the specifics of regional markets.
Thanks to the combination of expert knowledge and practical approach, we are able to offer our clients effective solutions that make a real difference to the value of their investments. Our priority is to create attractive and profitable retail spaces that respond to changing market needs and ensure long-term success.
Piotr Wasilewski
Head of Retail & Investment
+48 692 476 486
p.wasilewski@coldwellbanker.pl
Sylwia Chromińska
Senior Retail Consultant
+48 605 868 776
s.chrominska@coldwellbanker.pl